E-book market: annual growth rate of 6.04% in 2021


Supplier Landscape

The e-book market is fragmented and vendors are deploying growth strategies such as mergers and acquisitions and collaborating with schools and educational institutions to compete in the market.

Hachette Book – In September 2020, the company announced the acquisition of Laurence King Publishing (LKP), the UK’s leading giftware publisher and one of the country’s top three fine art publishers

John Wiley and Sons Inc. – In February 2021, the company and CRUI have signed a four-year transitional agreement to accelerate open access publishing in Italy.

McGraw Hill – In February 2021, the company was named one of America’s Best Midsize Employers by Forbes.

See more on the highlights of the market vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by product:
    • Consumer eBook:
      • The growth in the e-books market share by the consumer e-books segment will be significant over the forecast period. Consumer e-books include adult fiction and other genres of fiction, and consumer e-books are primarily purchased by individual end users. The demand for fiction books is increasing due to changing reading habits of individuals. Moreover, the captivating fictional stories published have helped this genre gain popularity among readers.
    • Professional e-book
    • Educational eBook
  • Segmentation by platform usage:
    • smartphones
    • Tablets
    • Others

Request a FREE sample of this report for more highlights in market segments.

The electronic book market covers the following areas:

Sizing of the e-book market

eBook Market Forecast

e-books market analysis

Regional Market Outlook

45% of market growth will come from North America during the forecast period. The United States and Canada are the main e-book markets in North America. Market growth in this region will be faster than market growth in MEA.

Government initiatives encouraging the adoption of advanced technologies in schools and libraries to enrich the learning experience of students will facilitate the growth of the e-book market by North America over the forecast period.

Download our FREE sample report for more key highlights on the regional market share of most of the countries mentioned above.

Latest drivers and trends in the global e-books market

  • Market engine:
    • Benefits and engagement of e-book readers:

One of the key factors driving the market growth over the forecast period is the benefits and reader engagement of e-books. Books in digital format have been quite widespread with e-books and e-readers becoming a common phenomenon in the world. However, that changed quickly. E-books for end users are gaining popularity as the latest interactive technologies are incorporated into them. The range of interactive components built into e-books includes verbal interaction, augmented reality, and games. These features, along with the traditional aspects of storylines and illustrations, make e-books popular among professionals, kids, and others. Thus, the demand for interactive e-books will continue to rise, which will drive the growth of the global e-books market over the forecast period.

  • Market trend:
    • Growing adoption of online local language translation modules in e-books:

The increasing adoption of online local language translation modules in e-books is one of the major market growth trends over the forecast period. Content localization and online translations into local languages ​​in the global eBook market are gaining importance as countries around the world have many native languages. Publishers see online translation of e-books into various local languages ​​as an added benefit to their business. This will not only improve the accessibility and distribution of books to a wider target end user, but will also help them reduce costs and improve content mobility. Thus, the localization of e-books will promote the growth of the targeted market in the long run.

Find additional information on various other market drivers and trends mentioned in our Sample FREE Report.

Need more? Are you looking for information not covered in this report?

  • Want to learn more about different research methodologies?
  • Assess a specific segment or region in detail
  • Identify major suppliers, customers or other market players
  • Analyze market regulations

Customize this report to suit your needs. Do it with our $1000 free customization value. Talk to our analyst now!

Related reports:

K-12 Education Equipment Market by Product, Course Offering and Geography – Forecast and Analysis 2021-2025: The K-12 instructional materials market has the potential to grow USD 8.43 billion during the period 2021-2025, and the growth momentum of the market will accelerate at a CAGR of 6.29%. For in-depth research information: Download our FREE sample report

e-Textbook Rental Market by End User, Payment Model and Geography – Forecast and Analysis 2021-2025: The projected valuation of the electronic textbook rental market by 2025 is USD 402.10 million. The growth momentum of the market is expected to accelerate at a CAGR of 23.21%, during the period 2021-2025. For in-depth research information: Download our FREE sample report

Scope of the e-book market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 7%

Market Growth 2021-2025

$6.93 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 45%

Main consumer countries

United States, Canada, United Kingdom, Germany, China and Italy

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Amazon.com Inc., Apple Inc., Bertelsmann SE and Co. KGaA, Cengage Learning Inc., Hachette Livre, HarperCollins Publishers, John Wiley and Sons Inc., Kensington Publishing Corp., Macmillan Publishers and McGraw Hill

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:

1. Summary

2. Market landscape

2.1 Market ecosystem

Exhibit 01: Parent market

Exhibit 02: Market characteristics

2.2 Value chain analysis

Exhibit 03: Value Chain Analysis: Education Services

2.2.1 Inputs

2.2.2 Operations

2.2.3 Marketing and sales

2.2.4 Support Activities

2.2.5 Innovation

Download our FREE sample report to get the extended list of table of contents

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Manager
USA: +1 844 364 1100
UK: +44 203 893 3200
E-mail: [email protected]
Website: www.technavio.com/



Comments are closed.